Head of Marketing

Let’s face it, nobody really cherishes mundane job descriptions filled with self-praise.

So, let’s make this about you!

You’re a builder at heart. You thrive on turning blank pages into momentum. Maybe you’ve mastered your craft inside a bigger team and/or larger company, but you have felt constrained by layers of management and over-orchestrated processes. Or maybe you’ve been waiting for the right chance to reinvent marketing from the ground up, where strategy meets execution and every move matters.

At Intertru, you’ll help shape the foundation of a brand and define a new category (Performance Intelligence). This is a rare opportunity to define a company’s positioning, messaging, and market voice that is still in the early stages of growth. 

You’ll lead the design and execution of our go-to-market strategy, from evolving our brand identity to defining our content strategy and then activating the market via demand generation and product marketing. You’ll have to translate insights into action, test fast, and partner closely with the founder to build the marketing engine from the ground up. Your work will set the tone for how we’re perceived in the market and who we attract (both customers and employees). You will also play a pivotal role in our fundraising efforts over the next 12-18 months, helping to develop compelling stories, case studies, and content that will attract top-tier investors.

This is not a “step into a well-oiled machine” kind of role. Instead, it’s a “build the machine while driving it” challenge. You’ll partner directly with the founder and advisors to establish the foundation for Intertru’s category launch, which includes defining who we are and who we serve and then creating the core assets that bring that vision to life.

Your First 90 Days at Intertru

First 30 Day Deliverables: Foundation & Focus

  • Digest Healing Career Wounds and effectively present our product understanding to the team, building a foundational knowledge that enhances organizational effectiveness.
  • Clarify the Story. Deep dive into the product, internalize our methodology, and the target problem space. Refine the Market Blueprint to finalize our ICP, category boundaries, and competitive landscape/ positioning.
  • Shape the Message. Evolve the Messaging Matrix, which includes key narratives (e.g., performance intelligence), proof points, and tone of voice for every audience.
  • Audit What Exists. Take inventory of current brand and marketing assets (site, decks, collateral, content), assess gaps, and prioritize what’s needed to accelerate sales in the near term and set up the category launch in line with fundraising in the next 6 months.
  • Create basic Marketing Operations capability. For example, implement simple tracking mechanisms (Google Analytics, HubSpot, or equivalent)

60 Day Deliverables: Build & Activate

  • Create Minimum Viable Assets (MVAs). Produce and/or oversee the creation of:
    • Homepage and core product pages reflecting the new positioning.
    • Foundational sales deck
    • Friends and family deck
    • Series A investor deck
    • Category Manifesto draft for thought-leadership use.
  • Build Demand Engine v1. Launch lightweight campaigns (email, LinkedIn, PR) to drive awareness and start generating qualified leads via lead scoring system.
  • Tighten GTM Alignment. Collaborate with the founder and product on messaging-to-demo coherence and category language consistency.
  • Develop the Marketing Strategy & Budget. Create a 6-month plan that defines key channels, spend allocation, and success metrics to guide investment and growth decisions.
  • Start Building Influence. Identify PR/analyst/influencer targets and initiate pre-briefs for the upcoming launch.

90 Day Deliverables: Launch Readiness

  • Launch the Narrative. Publish the Company Manifesto and relaunch the website with clear category framing.
  • Operationalize the Engine. Implement repeatable campaign processes, including a content calendar, social cadence, and reporting rhythm.
  • Design and Begin Building the Team. Define key roles, timing, and hiring priorities for the next phase of growth — balancing strategic capability with startup scrappiness.
  • Prepare the Market Moment. Finalize launch event plan (venue, speaker roster, PR angles) and ensure all assets (e.g., decks, demos, customer stories) are aligned to the new category message.
  • Report and Refine. Present early results, key learnings, and a 90–180 day plan to scale awareness and pipeline.

Soft Skills

You are a builder who possesses an infectious enthusiasm for brand development and positioning. Your leadership inspires creativity and innovation, making you a cornerstone of collaborative cultures. You like to solve complex problems with peers, managers and subordinates. You excel at communicating complex ideas with clarity so that they make an impact.

Technical Skills

Have you used AI to build a pipeline? Strong understanding of tactical marketing and marketing operations. 

You have a deep and broad understanding of B2B marketing strategies and digital marketing tools/tactics. You can dig into data to drive insights (you won’t have an analyst). You will have seen the movie before at other high-growth B2B companies, so you know what systems, tools, and processes are needed at which stage to ensure a marketing organization can scale in line with its ambitions.

Must Haves

You’re a seasoned marketing professional with significant B2B marketing experience, preferably with a range of experiences from start-up to scale-up. Your experiences would include:

  • Passion for building a startup,  AI native systems, and learning 
  • Senior marketing role and nurtured a robust comprehension of sales pipelines and buyer journeys.
  • Successful track record of defining and executing on bold marketing initiatives and challenges 
  • Leading marketing teams and budgets as part of a corporate planning and operating cycle.

About Us

Intertru isn’t just a company; we’re a movement to redefine how organizations build, develop, and retain top talent. As a dynamic, pre-funded startup, we help companies make smarter people decisions: from understanding their culture to hiring to ongoing performance and growth. 

Our proprietary HireOS® methodology goes beyond interview accuracy to create a unified system for talent evaluation, business alignment, and career development. By giving leaders a clearer view of capability and potential across the employee lifecycle, Intertru enables stronger teams, faster scaling, and lasting organizational advantage.

Learn more at intertru.ai.

Our core values guide how we behave and drive our commitment to excellence:

You First

We prioritize and empower your growth. We care deeply about you and your business. Our actions demonstrate genuine empathy, understanding, and solutions that deliver measurable value to you. Also, we say please, thank you, and hold the door open for others. 

Dig Deeper

We listen to understand, not to respond and it is in our nature to ask the difficult questions that enable us to attack the root of the issue. We consistently hone our expertise using targeted data. Making sure our solutions are proven in the real world with concrete results. 

Commit Action

We set measurable goals, hold each other accountable, and take corrective action. Our approach is to initiate communication that uncovers issues before they become real problems. We operate from win-win and walk from win-lose situations  

Re-Evolutionary

We are people who defy the shackles of conventional constraints. We reject “best practices” “conventional wisdom”, or the “status quo” perspectives that produce mediocre results. With a relentless spirit of rebellion, we celebrate failure and challenge one another to break boundaries and rewrite the rules of what real success means. 

Here’s your call to action!

If you have read this far, you have grit, and we should meet!

While a resume is important, we would like to get to know you as a person.

Please respond to rick@intertru.ai with your attached resume and let us know the answers to these three important questions:

  • What motivated you to respond to this role?
  • What do you feel you are capable of achieving?
  • How can we best reach you for a conversation this week?

We only respond to people who invest the time in providing well-thought-out (non-AI) responses!

Intertru provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.